Page structure is important. The simple arrangement of pages within a website can have an affect on it’s ability to be indexed. By keeping your navigation as “flat” as possible, you gain two benefits. The first benefit that you gain is that your visitors have the shortest buying procedure that is possible, while still delivering what the visitor wants. The article for this assignment states that by simplifying your site architecture it could perform better in relation to search engine optimization. These two benefits work with one another. Ultimately the two variables that are altered along with website architecture are the website’s traffic intake and the website’s ability to convert visitors into buyers. In this example, we would assume that proper market research and keyword research had been done beforehand.

This practice could be applied very easily. Perhaps your site could benefit from removing the subcategories (posts), and simply allowing the visitors to pick a main category on the homepage. This would limit the amount of links on the homepage, and enrich the content on the pages thereafter. You see, the category pages will contain all posts in that category, as well as links to them. By indexing these categories and making them a main part of the site, I think Google will place more importance on those categories since they will be full of more combined keyword rich content than any of the other pages within the site.

In order to get listed in local search there are a couple of methodologies that could potentially be pursued. One could start by submitting their website to the many Yellow Pages directories throughout the web.  Article shows three key points that are necessary to succeed for a local search engine optimization. Firstly, anchor tags and website authority still play a large role in ranking, but not so that they should be solely relied upon.

The second point or method, local grouping, involves studying your competitor’s inbound links, with the ultimate goal of finding some common links between competitors.  More often than not popular sites within a niche are grouped together within directories, search engines, and other forms of publicity. Ryan Caldwell stresses that getting listed with these popular directories or popular cross-competitor links will help your site blend in with the group.

The third key point or method is the use of address citations. “When it comes to local search, one of the most important things you can do is to build the quantity of references around the web each containing some or all of the following information”. Your business name, address, phone number, website address, can be used wherever you use HTML code with the [address][/address] tag.  Each citation that you gather around the web counts as sort of points toward your legitimate membership in that geographic location.  So, naturally, besides with the most points or citations will be considered more important than those without in relation to a specific geographic location.