Page structure is important. The simple arrangement of pages within a website can have an affect on it’s ability to be indexed. By keeping your navigation as “flat” as possible, you gain two benefits. The first benefit that you gain is that your visitors have the shortest buying procedure that is possible, while still delivering what the visitor wants. The article for this assignment states that by simplifying your site architecture it could perform better in relation to search engine optimization. These two benefits work with one another. Ultimately the two variables that are altered along with website architecture are the website’s traffic intake and the website’s ability to convert visitors into buyers. In this example, we would assume that proper market research and keyword research had been done beforehand.

This practice could be applied very easily. Perhaps your site could benefit from removing the subcategories (posts), and simply allowing the visitors to pick a main category on the homepage. This would limit the amount of links on the homepage, and enrich the content on the pages thereafter. You see, the category pages will contain all posts in that category, as well as links to them. By indexing these categories and making them a main part of the site, I think Google will place more importance on those categories since they will be full of more combined keyword rich content than any of the other pages within the site.

In order to get listed in local search there are a couple of methodologies that could potentially be pursued. One could start by submitting their website to the many Yellow Pages directories throughout the web.  Article shows three key points that are necessary to succeed for a local search engine optimization. Firstly, anchor tags and website authority still play a large role in ranking, but not so that they should be solely relied upon.

The second point or method, local grouping, involves studying your competitor’s inbound links, with the ultimate goal of finding some common links between competitors.  More often than not popular sites within a niche are grouped together within directories, search engines, and other forms of publicity. Ryan Caldwell stresses that getting listed with these popular directories or popular cross-competitor links will help your site blend in with the group.

The third key point or method is the use of address citations. “When it comes to local search, one of the most important things you can do is to build the quantity of references around the web each containing some or all of the following information”. Your business name, address, phone number, website address, can be used wherever you use HTML code with the [address][/address] tag.  Each citation that you gather around the web counts as sort of points toward your legitimate membership in that geographic location.  So, naturally, besides with the most points or citations will be considered more important than those without in relation to a specific geographic location.

Quite a great deal of those people that are just becoming somewhat familiarized with natural search engine optimization are going about it, in my opinion, the wrong way. See, SEO is very easy in itself. What is difficult, is the keyword selection process. If you didn’t do the proper keyword research, your search engine optimization efforts and almost meaningless. What does it matter if you rank high for certain keywords if they don’t get any traffic?

Instead of perpetuating over the struggle that is SEO, focus more on keywords. Once you know which keywords have a decent amount of traffic, and relatively low competition, your set. All you need to do is optimize for those keywords and start the backlink saga. Traffic conversion is an entirely different animal, but for the purposes of getting the traffic in the first place… keywords are where it’s at.

Your content will also play decent role, but if all of your content is relevant to your targeted keywords (and it should be) you shouldn’t have any problems here. Your domain name can also play a role in your natural search engine optimization efforts. If you are trying to rank for “dog bones” and you are able to acquire “dogbones.com” then the boost in rankings for that keyword should be an obvious bonus.

So all this leads you, I’m hoping, to the following question:

“How can I do keyword research?”

A number of ways. I suggest the Google keyword tool, since Google is the search engine you should be concerned about ranking within. Find keywords that a rather specific (possibly 3-word phrases) that are getting at least 200 daily searches and have less than 30,000 competitors in a phrase match on Google.

By using these keywords as anchor text while you are building backlinks, Google will take notice of this and you will in turn be ranked for those particular keywords over the long haul. Keep in mind google does a pagerank update like once every few months. So patience is a definitely a virtue here.

In this search engine optimization tutorial is one of the most effective things you can learn to do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for you.

If you’ve spent time online recently, you’ve probably read the term “SEO,” or “Search Engine Optimization”. But what does it mean, exactly? “SEO” is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs what is known as a “conversion action.” That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.

Simply put, SEO is marketing through an understanding of how search algorithms work combined with a knowledge of what human users might search for. The end goal is to create a site that contains words for which people will likely search when looking for information such as that contained on your site.

SEO is an extremely powerful tool online – please take this short search engine optimization tutorial to heart.