Economical Search Engine Optimization

March 25th, 2009

Economical search engine optimization, some say it doesn’t exist. It does, though. Have a read. It’s happening everywhere now, people are paying $5 per article to freelance services all over the web, then submitting the original content these ghostwriters make to various article directories across the web. As I populate my website with content, this is a question that strikes me personally.

Does article marketing work? And if it does, are there any best practices I should know about? Is there something I should avoid?

With this question in my head, I did a couple hours of reading and came to these conclusions:

How do I optimize my articles for search engines?

Exactly the same way you would for a web page. Use your target keyword in the title, use the target keyword in your first and last paragraph, and somewhere in the middle of your article, or anywhere relevant (just dont overdo it). If this does not full answer your question read “SEO Copywriting”and “Website Content & Keywords”.

Where should your articles be submitted?

Alot of people claim EzineArticles is the best place, but I believe it really depends on your topic. You might find you get better results from one directory over another simply because the “crowd” that could potentially be interested in your product resides heavily in one network. So the answer to this is to experiment. See which service gets the best results, and then focus your efforts on one or two (a list of submission sites is below this article.)

The numbers game.

With so many different aspects contained within marketing and articles, from differences in writing styles to hundreds of submission services, it really can be a hit and miss operation. I would not overlook article marketing because of this, but I wouldn’t let my business rely soley upon it either, Instead, article marketing should be a small part of your overall internet marketing process.

Here are a few article submission services for economical search engine optimization: