Search Engine Optimization Training

This search engine optimization training bit covers content and writing. Put simply, it is writing content for your website that is optimized towards certain keywords. By writing your copy with SEO in mind from the get go, you can easily work you keywords into your website’s content in a relevant way. That’s what you want, relevance. If you had a portion of your  pet care site that had a specific page on “boxer obedience problems”, you’d want to include that particular phrase on that page a few times so that it is somewhat prominent.

The reason I say somewhat prominent, is because you don’t want to spam your keywords everywhere. Google will slap you for this (not literally). You should be using that phrase when you can, but don’t overdo it. SEO copywriting is not  hard, but it can be tricky at times. If you write your copy with these points in mind though, you will definately rank a bit higher than you would if you had not.

If you study this particular post, it’s meant to target “Search Engine Optimization Training“! See how I’ve used that keyword throught this article? I haven’t just plastered it everywhere though, only placed it when needed. You bet your pants that Google knows what this page is about, and that is the lesson to be learned here.

Keyword targeting your copy… Remember what I said about keywords?