Wordpress Page Structure

Page structure is important. The simple arrangement of pages within a website can have an affect on it’s ability to be indexed. By keeping your navigation as “flat” as possible, you gain two benefits. The first benefit that you gain is that your visitors have the shortest buying procedure that is possible, while still delivering what the visitor wants. The article for this assignment states that by simplifying your site architecture it could perform better in relation to search engine optimization. These two benefits work with one another. Ultimately the two variables that are altered along with website architecture are the website’s traffic intake and the website’s ability to convert visitors into buyers. In this example, we would assume that proper market research and keyword research had been done beforehand.

This practice could be applied very easily. Perhaps your site could benefit from removing the subcategories (posts), and simply allowing the visitors to pick a main category on the homepage. This would limit the amount of links on the homepage, and enrich the content on the pages thereafter. You see, the category pages will contain all posts in that category, as well as links to them. By indexing these categories and making them a main part of the site, I think Google will place more importance on those categories since they will be full of more combined keyword rich content than any of the other pages within the site.